{"product_id":"10-azelaic-serum","title":"10% Azelaic Serum","description":"\u003cp\u003eThe most powerful product in the Dermaturm system. Built for one purpose — addressing the three surface concerns that affect skin most consistently: active acne, post-acne dark spots and hyperpigmentation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eAfter cleansing, apply to slightly damp skin — not wet, not dry. Damp skin absorbs active ingredients up to 40% more effectively. Dispense two to three drops onto fingertips. Dot across five points — forehead, both cheeks, nose and chin. Press gently into skin. Never rub. Wait 60 seconds for full absorption before applying moisturiser. Advisable to be used at night.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eFor daytime use always follow with SPF 30 or higher. Azelaic acid increases UV sensitivity. SPF is not optional with this routine.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSTARTING GUIDE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eBegin with once a week for the first week. Move to every other day in week two. Progress to daily from week three as your skin adjusts. For sensitive skin use the sandwich method — apply a thin layer of moisturiser first, then the serum, then moisturiser again. This buffers the active ingredient and reduces the chance of irritation.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal\"\u003eAzelaic Acid 10% — dermatologist prescribed for acne, hyperpigmentation and rosacea. Kills acne-causing bacteria. Inhibits melanin overproduction. Fades existing dark spots. Prevents new ones forming.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal\"\u003eAlpha Arbutin — targets hyperpigmentation specifically on darker skin tones. Works synergistically with azelaic acid from a different cellular pathway for combined brightening effect significantly stronger than either ingredient alone.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal\"\u003eNiacinamide — regulates sebum production, strengthens the skin barrier, evens skin tone and makes the azelaic acid and alpha arbutin absorb more effectively.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal\"\u003eDipotassium Glycyrrhizinate — licorice root derivative with powerful anti-inflammatory and brightening properties. Soothes and supports the skin during active treatment.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal\"\u003ePanthenol — conditions and supports barrier health throughout the treatment process.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dermaturm","offers":[{"title":"Default Title","offer_id":47891292586210,"sku":null,"price":23000.0,"currency_code":"NGN","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/9959\/2930\/files\/dermaturmserum.jpg?v=1781585953","url":"https:\/\/www.dermaturm.com\/products\/10-azelaic-serum","provider":"Dermaturm","version":"1.0","type":"link"}